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class=\"image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1922 size-full\" src=\"https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima03.jpg\" alt=\"\" width=\"960\" height=\"576\" srcset=\"https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima03.jpg 960w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima03-255x153.jpg 255w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima03-768x461.jpg 768w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima03-300x180.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"block-img fadein\">\n<h3 class=\"catch fadein\"><\/h3>\n<div class=\"block-txt fadein\">\n<div class=\"txt\">\n<p>\u305d\u3093\u306a\u8a66\u884c\u932f\u8aa4\u306e\u4e2d\u3067\u65b0\u3057\u304f\u751f\u307e\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u304c\u300eLUFU\u300f\u3067\u3059\u3002\u305d\u306e\u4e2d\u306e\u7b2c\u4e00\u5f3e\u306e\u5546\u54c1\u3001\u300eYULA\u300f\u306e\u88fd\u9020\u5de5\u7a0b\u306f\u3001\u79cb\u306b\u53ce\u7a6b\u3057\u3066\u5929\u65e5\u5e72\u3057\u3057\u305f\u3078\u3061\u307e\u3092\u30ab\u30c3\u30bf\u30fc\u3067\u5272\u3044\u3066\u958b\u304d\u3001\u30ed\u30fc\u30e9\u30fc\u3067\u5e73\u3089\u306b\u3057\u305f\u3082\u306e\u3092\u578b\u629c\u304d\u3057\u307e\u3059\u3002\u8868\u88cf\u306e2\u679a\u3092\u5408\u308f\u305b\u3066\u30df\u30b7\u30f3\u639b\u3051\u3057\u3066\u3001\u3078\u3061\u307e\u306e\u90e8\u5206\u306f\u51fa\u6765\u4e0a\u304c\u308a\u307e\u3059\u3002\u7f8e\u3057\u304f\u524a\u308a\u51fa\u3055\u308c\u305f\u771f\u936e\u306e\u53f0\u306f\u5e95\u304c\u4e38\u304f\u306a\u3063\u3066\u3044\u3066\u3001\u81ea\u7136\u306b\u98a8\u306b\u63fa\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u300d\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"block-img fadein\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1923 size-full\" src=\"https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima04.jpg\" alt=\"\" width=\"2000\" height=\"1200\" srcset=\"https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima04.jpg 2000w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima04-255x153.jpg 255w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima04-1200x720.jpg 1200w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima04-768x461.jpg 768w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima04-1536x922.jpg 1536w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima04-300x180.jpg 300w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"block-img fadein\">\n<div class=\"block-txt fadein\">\n<div class=\"txt\">\n<div class=\"block-txt fadein\">\n<div class=\"txt\">\n<h3 class=\"catch fadein\">\u30db\u30c6\u30eb\u3084\u5bbf\u6cca\u65bd\u8a2d\u3067\u306e\u5229\u7528\u3082\u8996\u91ce\u306b<\/h3>\n<p>&nbsp;<\/p>\n<p>2022\u5e74\u306b\u306f\u3001\u5bcc\u5c71\u770c\u7acb\u5c71\u753a\u306e\u9688\u7814\u543e\u3055\u3093\u8a2d\u8a08\u306e\u8907\u5408\u65bd\u8a2d\u300c\u30d8\u30eb\u30b8\u30a2\u30f3\u30fb\u30a6\u30c3\u30c9\u300d\u3067\u300cLUFU\u300d\u306e\u30ed\u30fc\u30f3\u30c1\u306e\u5c55\u793a\u4f1a\u304c\u958b\u50ac\u3055\u308c\u3001\u5927\u304d\u306a\u53cd\u97ff\u304c\u3042\u3063\u305f\u3002\u81ea\u7136\u7d20\u6750\u3060\u3051\u306b\u300cYULA\u300d\u306f\u3001\u4e00\u679a\u305a\u3064\u9055\u3063\u305f\u500b\u6027\u304c\u3042\u308b\u306e\u3082\u3044\u3044\u3002\u30a2\u30ed\u30de\u30b9\u30d7\u30ec\u30fc\u3092\u5439\u304d\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u9999\u308a\u3092\u697d\u3057\u3081\u308b\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9\u30b9\u30bf\u30f3\u30c9\u306b\u3082\u3002\u3078\u3061\u307e\u306f\u901f\u4e7e\u6027\u3084\u901a\u6c17\u6027\u304c\u3042\u308a\u3001\u672c\u4f53\u3092\u6c34\u306b\u6d78\u3057\u3066\u7a93\u8fba\u306b\u7f6e\u304f\u3068\u3001\u6c17\u5316\u71b1\u306b\u3088\u3063\u3066\u81ea\u7136\u306a\u6dbc\u3057\u3055\u3082\u697d\u3057\u3081\u308b\u3068\u304b\u3002\u300c\u73fe\u5728\u3001\u300eYULA\u300f\u306f\u30cd\u30c3\u30c8\u3067\u306e\u500b\u4eba\u5ba2\u3078\u306e\u8ca9\u58f2\u304c\u4e3b\u3067\u3059\u304c\u3001\u4eca\u5f8c\u306f\u30db\u30c6\u30eb\u3084\u5bbf\u6cca\u65bd\u8a2d\u3067\u3082\u4f7f\u3063\u3066\u3044\u305f\u3060\u3051\u308b\u3068\u3044\u3044\u3067\u3059\u306d\u3002\u65b0\u4f5c\u3068\u3057\u3066\u30d0\u30b9\u30de\u30c3\u30c8\u3082\u8a66\u4f5c\u4e2d\u3067\u3001\u4e21\u9762\u3067\u4f55\u672c\u3082\u306e\u3078\u3061\u307e\u3092\u4f7f\u3063\u305f\u5546\u54c1\u306b\u3002\u4e2d\u306b\u306f\u88fd\u9020\u904e\u7a0b\u3067\u51fa\u308b\u3078\u3061\u307e\u306e\u7aef\u6750\u3092\u7c89\u7815\u3057\u305f\u3082\u306e\u3092\u5165\u308c\u3066\u539a\u307f\u3082\u51fa\u3059\u4e88\u5b9a\u3067\u3059\u3002\u3055\u3089\u306b\u30a2\u30a4\u30c6\u30e0\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3001\u4f8b\u3048\u3070\u3001\u30db\u30c6\u30eb\u306e\u4e00\u5ba4\u3092\u300eLUFU\u300f\u306e\u5546\u54c1\u3067\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u3059\u308b\u6a5f\u4f1a\u3082\u5b9f\u73fe\u3067\u304d\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u300d\u3002\u7027\u7530\u793e\u9577\u81ea\u8eab\u3082\u8fb2\u4f5c\u696d\u306b\u52e4\u3057\u307f\u3001\u88fd\u54c1\u3065\u304f\u308a\u306b\u643a\u308f\u308b\u3002\u5927\u5207\u306b\u3057\u3066\u3044\u308b\u306e\u306f\u81ea\u7136\u3092\u8eab\u8fd1\u306b\u611f\u3058\u3066\u3082\u3089\u3048\u308b\u3001\u74b0\u5883\u3084\u4eba\u306b\u5927\u304d\u306a\u8ca0\u8377\u3092\u304b\u3051\u306a\u3044\u8fb2\u696d\u3068\u3082\u306e\u3065\u304f\u308a\u3002\u3078\u3061\u307e\u3092\u901a\u3057\u3066\u3001\u30e6\u30cb\u30fc\u30af\u3067\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u306a\u3001\u3064\u304e\u306e\u53ef\u80fd\u6027\u304c\u898b\u3048\u3066\u304f\u308b\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"block-img-img fadein\">\n<div class=\"image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1924 size-full\" src=\"https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima05.jpg\" alt=\"\" width=\"960\" height=\"576\" srcset=\"https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima05.jpg 960w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima05-255x153.jpg 255w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima05-768x461.jpg 768w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima05-300x180.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/div>\n<div class=\"image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1925 size-full\" src=\"https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima06.jpg\" alt=\"\" width=\"960\" height=\"576\" srcset=\"https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima06.jpg 960w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima06-255x153.jpg 255w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima06-768x461.jpg 768w, https:\/\/products.toyamadesign.jp\/products\/wp-content\/uploads\/2024\/02\/hechima06-300x180.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/div>\n<\/div>\n<div class=\"block-txt fadein\">\n<div class=\"txt\">\n<div class=\"block-txt fadein\">\n<div class=\"txt\">\n<div class=\"block-txt-img fadein\">\n<div class=\"image\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"txt\">\n<p>&nbsp;<\/p>\n<p>LUFU is an interior brand with a subtle ambiance. YULA, one of its products, is an object made from loofah that gently sways in the wind. It can serve as a fragrance diffuser if used with an aroma spray, or you can enjoy the natural coolness from evaporation by soaking it in water and placing it near a window. This is an innovative new collaboration between the designer Atsushi Shindo and Hechima Sangyo Ltd., a company which has grown loofah without farm chemicals for 40 years in Imizu City, Toyama Prefecture, making and selling diverse products from these plants. The design pleasantly reinterprets the concept of loofah as a material, which has mostly been used for scrubbing brushes or beauty products up to now. Shindo visited Toyama numerous times to make design sketches and try out several prototypes with the company. Hechima Sangyo produces 20,000 scrubbing brushes and 15 tons of loofah water each year, putting it in the top rank of this industry nationwide. Its loofahs are soft and of the highest quality. CEO Shusei Takida intends to increase the range of items, looking toward their use in hotels and elsewhere. His vision shows a unique and sustainable future potential for agriculture and manufacturing gentle both for people and the environment.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n"},"_links":{"self":[{"href":"https:\/\/products.toyamadesign.jp\/products\/wp-json\/wp\/v2\/feature\/1941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/products.toyamadesign.jp\/products\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/products.toyamadesign.jp\/products\/wp-json\/wp\/v2\/types\/feature"}],"wp:attachment":[{"href":"https:\/\/products.toyamadesign.jp\/products\/wp-json\/wp\/v2\/media?parent=1941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}